Branding / Insight / Opinion
For new business enquiries contact
Harry Car Ellison – Owner Lost Tea Company
Are you a busy and ambitious business owner?
It’s so easy to get embroiled in the day-to-day running of your business that you can quite often lose sight of the bigger picture. Having an inward focus is something that we’re all guilty of at times. For a lot of busy people like yourselves, being caught up in the hustle and bustle can really falter the business’s growth and actually put it off-track from the journey you envision.
Can you remember the last time you considered what your business stands for? I’m talking about your ethos, your values, your direction, your own stance on the world… and how do these all tie together? The one essential thing is your brand. A little something we like to call Living Brands™. It’s the expression of everything you stand for, everything you want to shout about to those that matter, and the experience people can expect when they come to you. If you think about why you feel like you belong to something for example – your country, your home, your family – it gives a feeling of warmth, loyalty, familiarity, and connection. That’s the same thing you want your brand achieve, not just for your customers, but your team, wider stakeholders and prospective customers.
It’s an essential part of what was, what is and what will be – your very own journey. Brand identity is so much more than a logo. Carefully consider the reasoning behind your identity. It begins with an idea and a clear vision, culminating in something that communicates your promise, values, proposition (offer), and direction. Bring these together and you have a recipe for a rock-solid brand, and ultimately, business.
Are you brave and ready for growth?