Baker Brothers
A wealth of experience handled with care

“We worked with design by country when we wanted to re-brand our company.  They were very intuitive and worked hard to ensure that we achieved our long and difficult brief.  We are a family business with two generations working alongside one another; ensuring all parties were truly satisfied, meaning design by country had to be perceptive and sensitive to all.  We are very pleased with the outcome, and proud to showcase the final brand.”

Lizzie McAuley – Director, Baker Brothers Diamonds

Baker Brothers Diamonds are a family-run jewellers of merit founded in 1839. They have a rich heritage and wealth of knowledge in the diamond trade which enables them to offer an unrivalled selection of gems. By dealing direct with the diamond dealers, they cut out the middle man, saving money for the shopper. They have won Independent Retail Jeweller of the Year.

The challenge with Baker Brothers was that the branding had remained untouched for nearly three decades. It was time for the jeweller to embrace change to be able to engage with new customers and stand out amongst premium brand competitors.

We spent time with the family ensuring that new branding still communicated their core values and experience yet looked relevant in today’s premium market. We designed a unifying icon that positioned the brand firmly in the present while connecting to the core expertise in diamonds gained over 170 years in business

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