Melting Pot Fudge
Sisters doing it for themselves

“We are delighted with our rebrand by design by country, it captures everything that is important to us. We’ve always felt a total commitment and passion about our business and where we want to take it. Thank you dbc! On the strength of our new brand we have already secured a new listing at Titanic Belfast the world’s largest Titanic attraction.”
Cathy, Jenny and Dorothy – Owners Melting Pot Fudge

After growing up with fond memories of stirring up fudge together in the family home, three sisters from Belfast turned their passion into a business. Over the past decade, Melting Pot now exports to Europe and the USA and has launched an additional range of non-dairy and gluten-free fudges.

Despite a fabulous homemade product with many food industry accolades to its name, Melting Pot Fudge had not maximised the potential to talk about the story and uniqueness of their business.
We wanted to create a living brand, emphasising the fun, joviality and childhood memories associated with fudge and Melting Pot.
Our aim was to engage with their audience by honing in on the idea of success built through a sisterhood, from an original recipe passed down the generations from Grandma, to mother, to daughters.
We commissioned convivial illustrations by Marylou Favre, of the three siblings cooking together which conveyed the vitality and personalities of founders Cathy, Jenny and Dorothy, creating a brand which was as much about the founders as the award-winning fudge.

melting pot fudge branding
© design by country Ltd