NHS – Walk the Walk
Healthier kids, one step at a time

The government’s Department of Health and the non-profit organisation The MEND (Mind, Exercise, Nutrition, Do it!) Foundation approached Country with a brief to help encourage children to become more active through walking every day; whether to school, park or local shops.

It was important to us to make a healthy lifestyle an exciting challenge whereby children and their families would be inspired to choose walking over the car.

We came up with the idea of the Walk the Walk Challenge, a four-week reward programme where children recorded their walking activities.

Creating an enticing bespoke box containing a colourful booklet and stickers with pedometer. Enlisting the talents of illustrator Spencer Wilson.

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