How to make your brand resonate with potential investors.
Showing the human element of your work can make your startup brand more effective. It highlights the attitudes that make you unique. And it speaks to your customers directly. Personality encourages people to connect with you – and that makes sure they see your product for longer. Learn how to build brand personality and appeal to investors with our quick guide.
Your product is one part of your pitch. The way you work is the other. Investors need to understand your culture and how you can interact with them. The choices you make will be right for some clients and not for others. Brand personality helps investors and customers better understand your unique value.
Think about the human traits you associate with your brand. Perhaps your firm is detail-focused or likes moving quickly. Focus on what makes you distinctive too. You want to show what kind of person the company would be: this is brand personality.
Connect With Your Investors
Clients respond to brand personalities that complement their own. Help them identify a match and you improve your chances of success. There are two sides to forming this emotional link. You should share your own opinions but you must show empathy for your investors too. Be interested in what they want to achieve.
Evolution Not Revolution
A clear personality creates a memorable brand. When you maintain the same voice over time and on different platforms, your company builds consistency. This helps investors recognise you and form a lasting connection.
But don’t think you can never change. The design industry is developing and your company will grow too. Your message and your content should adapt to each new situation. You can always say new things – just make sure you come back to your humanity.
Have A Conversation
You can’t reach branding decisions in a vacuum. You need to know how other people view your company. Talk to colleagues and investors throughout the creative process and gather outside perspectives. Learn what your stakeholders need your brand personality to say.
Harry Carr Ellison, Lost Tea Company Founder
Harry came to Country knowing what he wanted The Lost Tea Company to become, but needed help in making this happen. Being at the very beginning of his start-up journey, sales, marketing and even creating the look of Lost Tea seemed a little intimidating.
Through our open, collaborative approach, we were able to demystify the process, giving space for Harry’s ideas to take shape, putting the quality and unique nature of the product at the core of the brand. We created a brand personality that reflected the company’s values and help grow this start-up.
The Lost Tea Company is now stocked across the UK and can be found in various shops and restaurants in and around Myanmar. This shows how important it is to get your brand personality spot on so you can appeal to investors.