Mülling it over: a revolution in recycling


Brand Identity, Naming

Waste.Tech came to us with a strong ethos and extensive industry pedigree.
The only thing they were missing was a powerful and distinctive brand to match.
Based in Shropshire, Waste.Tech works both locally and across the globe to provide green waste disposal solutions.

This was an industry that was due a disruptive brand, and we were happy to deliver…


Es kommt aus Shropshire/Design by… which country?

Waste disposal isn’t typically seen as stylish or playful. But Waste.Tech wanted to bring a fresh perspective. As always at Country, we began by looking at the faces behind the company. 

Through initial brand workshops we found a uniquely German influence in it’s leaders and parent company, and wanted to reflect that in the brand. Referencing the influential Bauhaus movement to create a brand that was uniquely modern and fun.

We were surprised and delighted to find our heritage represented in the new identity. Having such a distinctive identity within the industry has helped us to open new doors and start different conversations.

Duncan Bowett – Founder Waste.Tech


What we did

Brand identity design

The Result

We were able to craft a brand that not only accurately represented the ethos of the company but also brought a fresh face to waste management.