fbpx

Waste.Tech

Mülling it over: a revolution in recycling

Waste.Tech

Brand Identity, Naming

Waste.Tech came to us with a strong ethos and extensive industry pedigree.
The only thing they were missing was a powerful and distinctive brand to match.
Based in Shropshire, Waste.Tech works both locally and across the globe to provide green waste disposal solutions.

This was an industry that was due a disruptive brand, and we were happy to deliver…

							Array
(
    [ID] => 2118
    [id] => 2118
    [title] => wastetech_van
    [filename] => wastetech_van-1.jpg
    [filesize] => 117479
    [url] => https://designbycountry.com/wp-content/uploads/2021/06/wastetech_van-1.jpg
    [link] => https://designbycountry.com/work/wastetech/wastetech_van-2/
    [alt] => wastetech_van
    [author] => 2
    [description] => wastetech_van
    [caption] => 
    [name] => wastetech_van-2
    [status] => inherit
    [uploaded_to] => 2110
    [date] => 2021-06-11 11:15:18
    [modified] => 2021-06-11 11:15:26
    [menu_order] => 0
    [mime_type] => image/jpeg
    [type] => image
    [subtype] => jpeg
    [icon] => https://designbycountry.com/wp-includes/images/media/default.png
    [width] => 2000
    [height] => 992
    [sizes] => Array
        (
            [thumbnail] => https://designbycountry.com/wp-content/uploads/2021/06/wastetech_van-1-150x150.jpg
            [thumbnail-width] => 150
            [thumbnail-height] => 150
            [medium] => https://designbycountry.com/wp-content/uploads/2021/06/wastetech_van-1-768x381.jpg
            [medium-width] => 768
            [medium-height] => 381
            [medium_large] => https://designbycountry.com/wp-content/uploads/2021/06/wastetech_van-1-768x381.jpg
            [medium_large-width] => 768
            [medium_large-height] => 381
            [large] => https://designbycountry.com/wp-content/uploads/2021/06/wastetech_van-1-1920x952.jpg
            [large-width] => 1920
            [large-height] => 952
            [1536x1536] => https://designbycountry.com/wp-content/uploads/2021/06/wastetech_van-1-1536x762.jpg
            [1536x1536-width] => 1536
            [1536x1536-height] => 762
            [2048x2048] => https://designbycountry.com/wp-content/uploads/2021/06/wastetech_van-1.jpg
            [2048x2048-width] => 2000
            [2048x2048-height] => 992
            [post-thumbnail] => https://designbycountry.com/wp-content/uploads/2021/06/wastetech_van-1-1200x595.jpg
            [post-thumbnail-width] => 1200
            [post-thumbnail-height] => 595
        )

)
						
wastetech_van

Es kommt aus Shropshire/Design by… which country?

Waste disposal isn’t typically seen as stylish or playful. But Waste.Tech wanted to bring a fresh perspective. As always at Country, we began by looking at the faces behind the company. 

Through initial brand workshops we found a uniquely German influence in it’s leaders and parent company, and wanted to reflect that in the brand. Referencing the influential Bauhaus movement to create a brand that was uniquely modern and fun.

We were surprised and delighted to find our heritage represented in the new identity. Having such a distinctive identity within the industry has helped us to open new doors and start different conversations.

Duncan Bowett – Founder Waste.Tech

							Array
(
    [ID] => 2112
    [id] => 2112
    [title] => wasttech_tube
    [filename] => wasttech_tube.jpg
    [filesize] => 248758
    [url] => https://designbycountry.com/wp-content/uploads/2021/06/wasttech_tube.jpg
    [link] => https://designbycountry.com/work/wastetech/wasttech_tube/
    [alt] => wasttech_tube
    [author] => 2
    [description] => wasttech_tube
    [caption] => 
    [name] => wasttech_tube
    [status] => inherit
    [uploaded_to] => 2110
    [date] => 2021-06-11 11:13:32
    [modified] => 2021-06-11 11:22:29
    [menu_order] => 0
    [mime_type] => image/jpeg
    [type] => image
    [subtype] => jpeg
    [icon] => https://designbycountry.com/wp-includes/images/media/default.png
    [width] => 2000
    [height] => 1333
    [sizes] => Array
        (
            [thumbnail] => https://designbycountry.com/wp-content/uploads/2021/06/wasttech_tube-150x150.jpg
            [thumbnail-width] => 150
            [thumbnail-height] => 150
            [medium] => https://designbycountry.com/wp-content/uploads/2021/06/wasttech_tube-768x512.jpg
            [medium-width] => 768
            [medium-height] => 512
            [medium_large] => https://designbycountry.com/wp-content/uploads/2021/06/wasttech_tube-768x512.jpg
            [medium_large-width] => 768
            [medium_large-height] => 512
            [large] => https://designbycountry.com/wp-content/uploads/2021/06/wasttech_tube-1920x1280.jpg
            [large-width] => 1920
            [large-height] => 1280
            [1536x1536] => https://designbycountry.com/wp-content/uploads/2021/06/wasttech_tube-1536x1024.jpg
            [1536x1536-width] => 1536
            [1536x1536-height] => 1024
            [2048x2048] => https://designbycountry.com/wp-content/uploads/2021/06/wasttech_tube.jpg
            [2048x2048-width] => 2000
            [2048x2048-height] => 1333
            [post-thumbnail] => https://designbycountry.com/wp-content/uploads/2021/06/wasttech_tube-1200x800.jpg
            [post-thumbnail-width] => 1200
            [post-thumbnail-height] => 800
        )

)
						
wasttech_tube

What we did

Brand identity design

The Result

We were able to craft a brand that not only accurately represented the ethos of the company but also brought a fresh face to waste management.

							Array
(
    [ID] => 2115
    [id] => 2115
    [title] => waste.tech.featured.3
    [filename] => waste.tech_.featured.3.jpg
    [filesize] => 72948
    [url] => https://designbycountry.com/wp-content/uploads/2021/06/waste.tech_.featured.3.jpg
    [link] => https://designbycountry.com/work/wastetech/waste-tech-featured-3/
    [alt] => 
    [author] => 2
    [description] => 
    [caption] => 
    [name] => waste-tech-featured-3
    [status] => inherit
    [uploaded_to] => 2110
    [date] => 2021-06-11 11:13:34
    [modified] => 2021-06-11 11:13:34
    [menu_order] => 0
    [mime_type] => image/jpeg
    [type] => image
    [subtype] => jpeg
    [icon] => https://designbycountry.com/wp-includes/images/media/default.png
    [width] => 744
    [height] => 617
    [sizes] => Array
        (
            [thumbnail] => https://designbycountry.com/wp-content/uploads/2021/06/waste.tech_.featured.3-150x150.jpg
            [thumbnail-width] => 150
            [thumbnail-height] => 150
            [medium] => https://designbycountry.com/wp-content/uploads/2021/06/waste.tech_.featured.3.jpg
            [medium-width] => 744
            [medium-height] => 617
            [medium_large] => https://designbycountry.com/wp-content/uploads/2021/06/waste.tech_.featured.3.jpg
            [medium_large-width] => 744
            [medium_large-height] => 617
            [large] => https://designbycountry.com/wp-content/uploads/2021/06/waste.tech_.featured.3.jpg
            [large-width] => 744
            [large-height] => 617
            [1536x1536] => https://designbycountry.com/wp-content/uploads/2021/06/waste.tech_.featured.3.jpg
            [1536x1536-width] => 744
            [1536x1536-height] => 617
            [2048x2048] => https://designbycountry.com/wp-content/uploads/2021/06/waste.tech_.featured.3.jpg
            [2048x2048-width] => 744
            [2048x2048-height] => 617
            [post-thumbnail] => https://designbycountry.com/wp-content/uploads/2021/06/waste.tech_.featured.3.jpg
            [post-thumbnail-width] => 744
            [post-thumbnail-height] => 617
        )

)
						
							Array
(
    [ID] => 2116
    [id] => 2116
    [title] => wastetechcards
    [filename] => wastetechcards.png
    [filesize] => 23298
    [url] => https://designbycountry.com/wp-content/uploads/2021/06/wastetechcards.png
    [link] => https://designbycountry.com/work/wastetech/wastetechcards/
    [alt] => 
    [author] => 2
    [description] => 
    [caption] => 
    [name] => wastetechcards
    [status] => inherit
    [uploaded_to] => 2110
    [date] => 2021-06-11 11:13:34
    [modified] => 2021-06-11 11:22:57
    [menu_order] => 0
    [mime_type] => image/png
    [type] => image
    [subtype] => png
    [icon] => https://designbycountry.com/wp-includes/images/media/default.png
    [width] => 1472
    [height] => 1055
    [sizes] => Array
        (
            [thumbnail] => https://designbycountry.com/wp-content/uploads/2021/06/wastetechcards-150x150.png
            [thumbnail-width] => 150
            [thumbnail-height] => 150
            [medium] => https://designbycountry.com/wp-content/uploads/2021/06/wastetechcards-768x550.png
            [medium-width] => 768
            [medium-height] => 550
            [medium_large] => https://designbycountry.com/wp-content/uploads/2021/06/wastetechcards-768x550.png
            [medium_large-width] => 768
            [medium_large-height] => 550
            [large] => https://designbycountry.com/wp-content/uploads/2021/06/wastetechcards.png
            [large-width] => 1472
            [large-height] => 1055
            [1536x1536] => https://designbycountry.com/wp-content/uploads/2021/06/wastetechcards.png
            [1536x1536-width] => 1472
            [1536x1536-height] => 1055
            [2048x2048] => https://designbycountry.com/wp-content/uploads/2021/06/wastetechcards.png
            [2048x2048-width] => 1472
            [2048x2048-height] => 1055
            [post-thumbnail] => https://designbycountry.com/wp-content/uploads/2021/06/wastetechcards-1200x860.png
            [post-thumbnail-width] => 1200
            [post-thumbnail-height] => 860
        )

)