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The Hive

Finding a voice: Shouting louder

Brand identity.

Based in the heart of Shrewsbury, The Hive has been helping give a voice to vulnerable children and young people across Shropshire, Telford, and Wrekin for the last eleven years. As both a charity and a venue, The Hive had a unique challenge of finding a clear identity and voice, that’s when Country stepped in to help.

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Community minded branding

It’s a tough job to be a brand that’s both modern and approachable to everyone. Since its founding, The Hive’s biggest challenge was being understood. We decided to undertake the project with flexibility in mind.

In all our projects, we try to put the personality of the client at the heart of everything. The Hive is home to a relatively large team, a board of trustees, patron Charlie Adlard, all the artists working with and within the space, and of course, the young people who access The Hive. That’s a lot of personality! 

We worked in groups with all of these demographics to get an idea of the personality of The Hive, and what we found were a vibrant and diverse set of people, we thought that was something to shout about. 

“Ultimately, we were looking to create a brand that our local community; participants, customers, audiences, clients and project partners, could relate to. DBC Studio really encouraged this approach and helped to facilitate discussion around our new brand and the future of The Hive.”

Katie Jennings – CEO of The Hive

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What we did

Creative direction

Brand identity design

Brand strategy

Art direction

The Result

The Hive now has a cohesive brand throughout all of it’s communications. More than that, the robust fun community now has an identity to unify behind.

 

“We learned the importance of a strong brand, which doesn’t just sit within a logo; Warran helped us all to understand that our brand needs to be conveyed within everything – and how the right brand can evoke the sense of community and confidence we needed. Subsequently, our new brand conveys all we wanted and needed it to.”

Katie Jennings – CEO of The Hive

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