The Hive gives a voice to vulnerable children and young people through creativity. We designed a new brand identity to shout louder about the good work they do.
Community minded branding
It’s a tough job to be a brand that’s both modern and approachable to everyone. Since its founding, The Hive’s biggest challenge was being understood. We decided to undertake the project with flexibility in mind.
In all our projects, we try to put the personality of the client at the heart of everything. The Hive is home to a relatively large team, a board of trustees, patron Charlie Adlard, all the artists working with and within the space, and of course, the young people who access The Hive. That’s a lot of personality!
“Ultimately, we were looking to create a brand that our local community; participants, customers, audiences, clients and project partners, could relate to and love. COUNTRY encouraged this approach and helped facilitate discussion around our new brand and the future of The Hive.”
Katie Jennings – CEO of The Hive
We worked in groups with all of these demographics to get an idea of the personality of The Hive, and what we found was a vibrant and diverse set of people, we thought that was something to shout about.
“We learned the importance of a strong brand, which doesn’t just sit within a logo; COUNTRY helped us all to understand that our brand needs to be conveyed within everything – and how the right brand can evoke the sense of community and confidence we needed. Subsequently, our new brand conveys all we wanted and needed it to.”